iPhone 4 vs. Evo (Comparison charts = Fail)

Iphone_4_vs_android_tech_specs

 

In sorting through the deluge of iPhone 4 comparison posts I stumbled upon this comparison chart. It reminded me of Apples ability to appeal to the mass audience.

Normal people don't care about:
  • Processor
  • Memory
  • Screen resolution
  • Multitasking
  • Features (FM Radio)
Normal people care about:
  • Carrier (people hate AT&T)
  • Looks
  • Battery (not the size, just that it doesn't run out)
  • Use-cases ("I can video chat with Timmy")
Normal people don't want to mess with settings or task managers. They want to call, text, watch, play, listen, etc. Apple has nailed this with the simplicity of their devices and ads. Steve always puts it well:

"In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." -Steve Jobs

Further, users only care about use-cases, not features. They don't care what the screen resolution is as long as it looks good (bonus points if they can impress their friends with it). Users don't care about a front-facing camera, they care about being able to play Chatroulette on their phone.

Follow Apple's lead. Keep it simple and stay ruthlessly focused on what the customer cares about & nothing more.