Facebook is People Magazine 2.0

It's ironic that most of the time spent on social networks is inherently antisocial. I spend time reading status updates from friends I haven't talked to in six years, or look at photos from recent events that I didn't go to. Sure, you can leave a comment or wall post which is social (and gets you some social proof within your FB friends circle). But I have found that Facebook is mostly an extremely engaging, always-updating, personalized People Magazine. Sure, it is a great communication platform, but for every person that communicates there are 100 that consume (read, look & watch) that communication, making the "magazine" more engaging.

It is time to use Facebook (and other social technologies) to enhance real world interaction. Why can't we easily friend someone we meet at a bar (Bump + Facebook connect app)? Or how about connecting a photobooth to Facebook? Just login and snap an auto-tagged photo. Foursquare is a great example of merging real life with social technology but it still has a long way to go. Social technology needs to move away from the living room (with our desktop & laptop) and get out where we are being social (almost always away from the computer).